Discover the additional value of using digital business cards in creating marketing trends to increase interest, visitors, and brand awareness.

Marketing has dramatically changed with the introduction of technology and the need for organizations to be unique in their advertising techniques has become even more significant in the current generation. For a long time, people were restricted to exchanging contacts which is a one-dimensional method. They are dynamic instruments that allow businesses to come up with unique ways and strategies of reaching out to the intended markets, boost traffic flow and establish brand identity. 

10 Different Techniques for Using Digital Business Cards as a Marketing Tool.

1. Enhance Event Networking

Business events such as conferences, trade shows, and other networking events are the ideal place to use digital business cards. Based on this design element, rather than having a paper business card, a professional can simply present their contact information through QR codes, near field communication or links among others. The added bonus? These digital business cards may also contain some forms of multimedia, for example, video introductions, links to portfolio sites, and/or commentaries from their customers.

Pro Tip: Add a chosen event theme to your digital card, or make it contain special offers applicable only to individuals reached during the event.

2. Drive Traffic to Online Platforms

Traditional business cards are no longer mere means of exchanging information on other party’s contact information; they’re actually links to one’s online presence. Most visitors will be interested in knowing more about your organization’s brand; thus, ensure you include links to your website, social pages, and blog. Another useful feature of a marketing tool is the ability to track the performance of links so that you may know whether or not your target consumers are showing interest and directing this interest towards your product.

Example: A photographer can place his or her latest work portfolio in the digital card, while an e-commerce business can lead users to a promotion page.

3. Offer Exclusive Promotions

Offer your potential customer some specials that can only be redeemed via your digital business card. What distinguishes this approach is that it is effective for retail firms, restaurants, and service companies. Digital card represents information and may also contain a QR code that is activated on a device to get some discount or reward.

Case Study: A cafe applied Digital business cards to support a promotion campaign for a loyalty program. The possibility to gather points by simply scanning the QR code on the card made customers come back more frequently.

4.Strengthen Brand Identity

However, the use of business cards differs from the conventional ones as one can include a lot of information in the digital  cards as they are almost infinite. Logo and colors play a significant role in the branding process, along with the tagline to be incorporated. It is also possible to use GIFs or videos, the use of which will help to make the card stand out.

Creative Idea: Use animation to highlight your brand’s story or mission. For instance, a tech startup could feature a quick animation showcasing their innovative solutions.

5. Create Shareable Content

Take advantage of the possibility to share digital business cards and increase your network of contacts. Carry a message on your card that tells your clients, partners or or event attendees to forward your card to their networks. Use materials that the recipients will feel inclined to forward to others; the news and articles to read, tools to use, step-by-step guides, new trends or discoveries among others.

Tip: To assist you even further, you may add a “Share This Card” button in call-to-action messages.

6. Personalize Customer Experiences

Tailored marketing is more effective in reaching audiences, for which the use of implemented digital business cards may be helpful. Add a note or suggestion depending on the recipient’s preferences of music or anything related. For instance, a travel agent may incorporate recommended schedules for the dream location of the recipient.

Example: An interior designer could provide the prospect with a video tour of the design concepts for that particular house.

7. Utilize Analytics for Targeted Marketing

The most important aspect of using digital business cards is that the interaction tracking feature is outstanding. Know the frequency at which the card is being viewed and which links are being clicked and who is interacting with your post. All this data can be used to better direct and target marketing initiatives to yield higher rates of return.

Actionable Insight: For example, if analytics reveal that clients click on the link to your social networks frequently, consider investing more resources into your social media campaigns.

8. Collaborate with Influencers

Influencer marketing continues to be effective when it is used in conjunction with other tools such as digital business cards. Develop professionally designed digital calling cards for influencers to wield to their fans and friends to visit your website or a web page for the campaign.

Real-World Example: A fitness brand partnered with influencers who shared digital cards linking to exclusive discount codes. This strategy boosted product sales and brand visibility.

9. Promote Sustainability

For a digital business card, the consumer understands that the old ways of business cards are not sustainable, and therefore, your brand is sustainably focused. It costs nothing to save trees and at the same time win the hearts of green consumers out there.

Bonus: Any of your marketing campaigns is a good opportunity to articulate your sustainability promise further to enhance brand image.

10. Enhance Employee Advocacy

Empower employees to act as brand ambassadors by equipping them with digital business cards. These cards can include links to company news, job openings, or client testimonials, helping employees promote the brand effortlessly.

Success Story: A consultancy firm provided digital cards to employees, leading to an increase in client inquiries and job applications.

In conclusion, digital business cards are more than just a modern replacement for traditional cards. They are dynamic marketing tools that can transform how businesses connect, engage, and grow.

Based on several aspects, it can be stated that digital business cards are easily dominated by TapikPh. Introducing fast and adaptive NFC & QR code solutions, TapikPh offers efficient, contactless, and personalized customizable digital cards for business. In all the spheres connecting people, attracting visitors, or offering individual approaches, TapikPh allows you to stay progressive in the age of digital transformation.

Choose TapikPh for innovative solutions that blend technology with marketing excellence.